On Friday, a watch company released a video promoting the American ideal of freedom.
Egard Watches has generated buzz twice before with its videos — one in response to Gillette’s ad regarding “toxic masculinity,” and another defending police officers during the height of the “Defund the Police” movement.
The company’s latest video comes at a time when our personal independence is being undermined at a frightening pace.
“What is freedom?” the video, narrated by Egard owner Ilan Srulovicz, begins. “Is it allowing others to decide what’s best for you while this is how they live their lives?”
As the question is posed, a news story about how lockdown isolation negatively impacts the elderly is juxtaposed with the now-infamous photo of California Governor Gavin Newsom dining with a group of people at the wildly expensive French Laundry restaurant.
A Gallup poll number showing that a large percentage of Americans blame the media for our political divide is displayed as Srulovicz states that we are not defined by our skin color, gender, or any other immutable characteristic, but by our “individuality, by our very soul, created under God as divine and unique.”
He continues, noting that we, as Americans, determine our fate and that we have a right to make choices despite the risk.
The video then contrasts the ongoing wave of legacy news and big tech censorship with our right to free expression before cutting to multiple clips of political leaders and news anchors condoning or encouraging the summer riots and making outlandish claims.
The Daily Wire asked Srulovicz about why he decided to make the video.
There has been, in recent times, such an escalation of censorship, hypocrisy, and disconnect between us as Americans, our politicians, and our country as a whole. I care about this country deeply and refuse to give up on it without a fight. It’s not just me, we as a company care about this country. It’s clear as day that right now, every major organization, corporation, and media source is only allowing one narrative to be said. Any challenge to said narrative no longer results in debate, or even opposition, but absolute censorship.
Our president, like him or not, is currently censored on every major social media platform. The Walk Away movement is censored. Huge corporations like Shopify are taking part in this. It is unacceptable. We are losing the battle of freedom, and I wanted to remind people what that means. Freedom is everything. We have nothing without it.
This is an excerpt from The Daily Wire.
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